Ad platforms are complex tools that I have used as the top advertising platforms, I use as a Digital Marketer.
Being visible on Google is one of the most important mediums when it comes to building a business. Google Ads allows you to get in front of customers when they are searching for businesses similar to yours on Google Search and Maps.
The good part is that you have to pay for results, such as clicks to your website or calls to your business.
A timely ad can give you the opportunity to convert prospects into valuable customers regardless of the device they are on. This is a great idea for brick-and-mortar stores too as you can increase the visits to your shop through Google Ads.
Most of your prospects and customers are on Facebook. Therefore, it is quite prudent to show up on Facebook Ads and build a brand recall for them. Facebook Ads let you retarget the interested prospects or advertise to people based on age, gender, interests, or past purchases.
You can even have a call-to-action button according to the action you want the subscriber to take. If you have any concerns about your ad, you can always approach their support team and get satisfactory answers.
Quora is an online forum extensively used by people looking for specific answers. It is a great platform to showcase your expertise and gain visibility. You can reach millions of people through Quora ads. With a worldwide audience of over 300 million unique visitors,
Quora can let you reach decision-makers and people researching relevant stuff. Usually, people on Quora exhibit high intent so it is likely to get you more conversions.
Its analytics can allow you to monitor your campaign performance and keep optimizing it for the best results.
If you want to reach professionals based on their industry and role to market your product or services, LinkedIn is the perfect platform for you. LinkedIn ads can target the audience that is most relevant for your brand and let them know how you can help them with their pain points.
With a reach of more than 630 million active professionals, LinkedIn Ads can build brand awareness and get you highly qualified leads as well.
Twitter Ads can create relevant messages that would tap on the right pulse as they can target keywords in people’s tweets. You can set a budget and pay only when users take the desired action like follow your account, retweet, like, reply, or click on your Promoted Tweet. It does not have any minimum spend so you can start or stop without worrying about it.
It will give you results in real-time so you can track the growth of your follower base and measure the engagement. Get discovered with Twitter Ads and acquire high-value followers as well as driving word of mouth.
I recommend this hosting if you are just starting your affiliate marketing career. They have FREE SSL and a fast server to support your affiliate blogs. Never buy BlueHost or HostGator because they are one of the shittiest servers.
We recently moved to WPXHosting. You might have seen the customer support at various hosting companies but not like WPX Hosting. Blazing fast support system and very secure and fast servers. If you are looking for a managed VPS server, WPX is highly recommended.
Almost 90% of our affiliate websites are hosted at DigitalOcean. It’s an unmanaged VPS server that gives you the freedom to host your blog on per hour basis. We have been using DigitalOcean for the last 5+ years and it never disappointed us.
We are using this hosting since 2016. CloudWays is a wrapper around DigitalOcean. As I told you, DigitalOcean is an unmanaged hosting but with CloudWays you can make it managed by just paying a few extra dollars. We have around 10 of our stable affiliate sites hosted at CloudWays. While creating a server at CloudWays, you can select from DigitalOcean, Google Cloud, AWS, Linode, and many other servers.
NinjaOutreach an awesome tool to do email outreach. We have used this tool for many of our affiliate blogs to do the backlinks outreach. This is a must-have tool if you are an affiliate marketer. This tool helps you to find social media influencers easily.
MailShake is an awesome alternative to Ninja Outreach. We use this tool to do guest blogging outreach. It’s a must-have tool if you do any kind of outreach in your business. Either you buy NinjaOutreach or MailShake. Just one is enough.
Want an awesome email marketing tool for the cold audience? LemList is the tool I recommend buying. LemList has an awesome email personalization feature where you can email by printing their names on banners, laptops, or at any place. It gets picked dynamically. So powerful marketing technique.
AirMail is the most loved email client. I have added all my email logins to this tool and I can see all the emails in a single dashboard. This might not be a tool, I directly use for affiliate marketing but it helps me a lot indirectly by making me more organized and productive.
ConvertKit is an outstanding email marketing service. We have used almost all the services like Aweber, GetResponse, MailChimp, etc. but the automation and deliverability you get with this service are outstanding.
Note: Stop using services like MailerLite and MailChimp if you are seriously looking forward to building your email subscribers. These are the basic Email Subscribers list platform.
When it comes to email marketing, ThriveLeads is the plugin we love the most. I have used this plugin on numerous affiliate sites to build email subscribers.
ConvertPro is another awesome alternative of ThriveLeads. They have many pre-made designs which you can use as it is or modify as per your needs.
Content Studio is a great social media automation tool. With this tool, you can automatically push your content to your Facebook, Twitter, Pinterest, and other social media profiles.
This is an all-in-one social media automation tool. This tool not only gives you the freedom to automate everything but you can create stunning graphics also.
GetGist is an all-in-one automation tool. Live chat, email marketing, event tracking, and other marketing automation can be created with this service.
Such an incredible Facebook messenger tool. We are using ManyChat for affiliate blogs to capture messenger subscribers.
This is a great alternative to ManyChat. We are using this tool at a few of our affiliate sites to build Facebook chat subscribers.
Google drive is no doubt one of the best project management tools. We have all our files, plans, backlinks, promotions, web 2.0 accounts, profiles, and many other important things saved in our Google drive. We have integrated Google drive with many of the tools to manage everything even much easier.
We started using this tool and this is the best project management tool we have ever used. We are managing all the writers, clients, tasks, etc. with this tool now.
Flock is an awesome team management tool. We have added all our team members, clients, writers in this tool to have a conversation with them. Don’t get confused between Plutio and Flock. Both have different functionalities.
Trello is a free task management tool. They have a nice kanban approach to make things easier for you. We used to use this tool to manage all our guest blogging, content writing tasks in the past. As I said, we recently moved to Plutio now.
Evernote is one of the most loved management tools. I am using it since 2011. We create all the plans, projects, execution reports etc in this tool.
FileZilla is the tool we are using to access all the files from our servers. If we want to quickly upload any landing page or want to create any quick change in the landing page, we use this tool.
Sublime Text is an awesome tool to edit any kind of file. You can open HTML, PHP, Java, .net, or any kind of file with this tool.
This is another awesome tool to edit files. You can open many types of files using this tool easily.
All the instructional images you see at BloggingCage are created with this tool. We can easily add arrows, blur any confidential area, add text and do a few other things with the images using this tool.
Nimbus is an awesome tool to capture images online. You can capture images, record screen,s and edit them easily with this tool. You can capture online images and upload them on your affiliate sites.
I am using this tool to create instructional videos for my team. Every time I want to give some instructions to my writers and clients, I just click on this Chrome extension and everything starts recording automatically.
SEMRush is one of the most loved SEO spying tools. We keep on spying the competitor’s backlinks, keywords, etc. to make our affiliate blogs awesome. I cannot imagine my affiliate marketing business without SEMRush. Grab our 14 days SEMRush FREE Trial here.
Ahrefs is another outstanding tool to spy the competitor’s backlinks and do keyword research. We use this tool as much as we use SEMRush. I personally love the speed and UI of this tool.
This tool is best for Native Ads and Push notifications Ads spying. We keep running various Ads for different affiliate products. So this tool helps us to find new ideas.
They have the most awesome UI I have ever seen in any keyword research tool. It’s a fast, accurate, and easy-to-use tool for your affiliate marketing success.
This is an awesome tool to generate many LSI keywords around your main keyword. I strongly recommend this tool to you if you want to write SEO optimized articles for your blog.
Rankz is another must have tool for every SEO professional. This tool helps you to track your keywords positions, do the backlinks profiling and many other exciting things.
Elementor is the page builder we are using for all of our affiliate sites.
With this tool, you can create anything you want. Coupon boxes, feature boxes, rating, popups or whatever you can imagine for your affiliate blogs, it can be created with this tool.
Elementor is way beyond awesome when it comes to page builders.
Grammarly is something without which I cannot write. Seriously, I cannot write without this tool now. My schooling is from government schools (and that too in Hindi medium) so it’s obvious that neither I have good Grammar nor good vocabulary. So this tool helps me a lot to rectify my grammatical mistakes.
With LastPass, you can save all your passwords at one place (I hate saving passwords in Google Chrome). So when you are traveling somewhere or want to log in at a computer which is not yours, just login in LastPass and all your passwords are there.
You can even share the passwords with your team. Which makes it super easy to share the login access of some paid tools.
We promote many products in various countries. So Google translate helps us to translate the page as quickly as possible and we can read the content easily.
SpyBar is a paid extension. Have you ever visited any affiliate site and liked the design so much?
SpyBar can help you to find all the plugins they have installed and which theme they are using.
This is an official Facebook extension to find the retargeting pixels installed on any page.
You cannot see geo-targeted Ads running in Australia by sitting in India. So you need VPN to visit those URL and then you can see those landing pages. ExpressVPS is the VPN we use to see those landing pages. It’s very fast, awesome UI and very secure VPN.
Everyone loves Skype. It’s free, fast, secure, and easy to use. We are connected with many of the affiliate managers on Skype. I have attended more than 40 conferences in 20 countries so far so I have met many affiliate managers worldwide. So Skype is the tool that helps me to stay connected with them.
Zoom is a meeting tool that we recently started using. Every Sunday we do the group calls (with team members, affiliate managers, writers) to keep up the pace.
I have learnt so much in Photoshop that I can literally do anything with it. I can create banners from scratch, featured images, promotional graphics or whatever when it comes to Graphics creation.
This was one of my best investments as we have created many designs, features images, banners, Ads and a lot of other graphics using this tool.
This is an awesome tool to create professional banners, Ads, Graphics, etc. for your affiliate blogs.
Freepik is our one-stop destination to create stunning images for anything. All the images you see at BloggingCage are created with the premium images we bought from FreePik.
Deposit Photos is another awesome platform to find professional images at a cheap price. In some cases, when we are unable to find professional images at other platforms, we use DepositPhotos.
Another best investment so far. I bought this AppSumo lifetime deal in just $49. They have 1 million images which I can download anytime for free. 🙂
With Pretty Links helps you unlock more affiliate revenue from your existing content. Managing your social links, URL redirects, and affiliate links much easier with Pretty Links. It’s a link shortener and manager WordPress Pugin, so all you have to do is to upload and activate it. You’ll be able to create links using your website instantly. It combines the ease of use of a third-party solution with the power of a custom solution – Pretty Links makes it simple for you to shorten, cloak, track, and sare your links.
This is a link shortener service. So you can shorten the affiliate links with this tool easily. The best thing I love in this tool is the freedom to add Facebook Pixel to your link. So when someone clicks on the short link created by this tool, they fire a Facebook Pixel too. Nice retargeting.
With this tool, you can shorten, track and optimize your links with catchy call-to-action, retargeting pixels, branded links and powerful analytics. It’s very easy to configure and UI is awesome.
I have built many sites by buying links from LinksManagement. You can see the site’s URL, filter them as per DA, PA and finally buy the backlinks from them in just a few clicks.
This is the service we are using these days. They have a wide variety of link-building services. Just choose the service as per your needs and grab quality backlinks.
This is actually not a link-building service. It an auto content creation tool that you can use to build the backlinks. We create the content for web 2.0, article submission etc. using this service.
Very Light Weight Theme. But this theme is something which I cannot stop appreciating. They have added all the features in this theme which makes a theme awesome. It’s super easy to customize, SEO friendly, fast and super awesome theme.
They are also fast, secure, SEO friendly and very easy to use.
This is a very minimal theme with the nice design, typography and customization features.
RankMath is the future. We are slowly moving to RankMath now. Advanced SEO optimization, Rich Snippets, 404 Monitor, Redirection, Local SEO, Google Search Console are few of the awesome features which make this a killer pugin.
We have covered this plugin in page builders. Saying again, this is the best page builder I have ever seen. You can create any layout for your affiliate blogs using this plugin.
We are using this on our affiliate blogs to add some extra features in Elementor.
Want to create awesome tables in your content? This is the plugin we recommend. 🙂
This is a must have plugin for every Amazon affiliate blog. You can create stunning buttons, featured products, lists and many other layouts to make more money with Amazon affiliates.
Using this plugin at our affiliate blogs was one of the best things we have ever done. Because of this plugin, many of our affiliate articles are in featured snippets area. I strongly recommend using this plugin.
This is an awesome plugin to increase your affiliate marketing earnings. With this plugin, you can fix any banner in the side and make it sticky. So every time someone reads your whole article, this banner will be always visible in the sidebar.
As the name says, this plugin is seriously very clever. With this plugin, you can create a sticky widget in different posts. i.e you can show different sticky banners in different posts.
A must have plugin for every affiliate blog. This plugin will keep on checking all the broken links on your blog and you can remove those broken links with just a few clicks.
Right now I am using this plugin for 5 of my top affiliate sites. This plugin secures your blog from hacking attempts.
A must-have plugin for every affiliate blog. You can cloak your affiliate links with this plugin and make them memorable links easily.
This plugin compresses all the images I upload at my affiliate blogs so that my blog posts can load faster.
An awesome plugin to add beautiful social share buttons at your affiliate blogs.
I am totally in love with this plugin. I was so much impressed with the features that I bought a premium version for a few blogs. You can create awesome designs in your theme with this plugin if you don’t want to use any page builders.
We have this plugin installed on all of our affiliate blogs. This plugin is best to improve the loading speed of your blog.
Want to create awesome coupon boxes at your blog? This plugin can help you to create coupon boxes at your blog.
Another must have plugin for affiliate blogs. We use this plugin to add star ratings for review articles.
Looking for some random names and images for your affiliate blogs? This is the platform we use to find the pseudo names ideas for our affiliate blogs.
UI Gradients is an awesome platform to find amazing gradient images. This is my one-stop destination to find amazing ingredients.
This is a Mac software to pick color codes from any images (offline and online). We use this to grab some great colors from the popular sites and use them in our banners.
Camtasia is an awesome tool if you want to record videos. This is the only tool I use for video editing, processing etc.
Do you want to write best titles for your blog posts? This is the tool we use to write awesome headlines for our blog posts which brings more CTR and ultimately more sales.
I have used this tool in the past but we are not using it right now. If you are looking for an awesome tracker, I recommend ClickMagick.
If you want the latest affiliate marketing information, I strongly recommend this forum. This forum is best if you want to try paid Ads for affiliate marketing. I don’t recommend this forum to complete newbies.
WTAFF is the newsletter I highly recommend joining right now. This is the best newsletter I have ever joined. It will help you to stay motivated and share a lot of crazy hacks to make more money with affiliate marketing.
To connect two apps together you need API. Without an API (application programming interface) we cannot get two apps to communicate with each other.
Usually, one has to write a code using a developer and then host it on a server so that the two apps can communicate with each other. With integration apps, you can do the integration without much trouble. It just takes a few clicks to do it. Here are the best automation tools on my list:
Connect your apps and get workflow automation with Zapier. It helps you move information between your web apps automatically so that you can focus on growing your business. Link your web apps with a few clicks for better data sharing. If you want to build faster processes and enhance your productivity, Zapier can do the work for you.
Workflows known as Zaps can connect the apps used by you regularly and finish routine tasks automatically. The simple DIY setup allows you to go from idea to workflow in no time.
There are so many different types of content you can create to generate traffic for your business. But frankly, blogs should be the cornerstone of your content marketing strategy. They’re a great way to establish yourself as an authority in a field and have almost become an expected feature for most websites.
Here are a few excellent resources to help you get started:
If you’re totally new to starting a blog, then Blog Tyrant is likely the place to begin. In fact, they have an in-depth guide that details exactly how to start a blog and make money. Before anything else, you need to check that out.
From there, they have a variety of suggestions for SEO tools, information on how to host your site, and some really cool WordPress plugins to get you started.
If you’re starting your content marketing strategy from scratch, and you’re interested in using blogs to drive traffic to your site, Blog Tyrant has loads of resources and tools to get you started.
This is another great resource for people looking to start a blog on WordPress. WPBeginner is jam-packed with tutorials, detailed guides, and quality tips for starting a blog. They also have a ton of resources for people who already have a site but are looking to level-up their blogging game.
And if you’re not sure where to get started, they have this helpful feature on their homepage.
From there, you’re able to start your blog, check-up with your site’s performance, create an eCommerce store, and much more!
Give yourself plenty of time to sift through their resources because if you’re passionate about blogging, you’ll have a lot of quality information to get you going.
Earlier we looked at a few headline generators, but now we’ll turn to something a little different: a domain generator.
Nameboy is the most popular domain generator in the world and for good reason. It helps you determine the best name for your site.
And while this may seem like a small task, trust us: your company name matters. It needs to be catchy, memorable and, above all, you need to own the rights to the domain name.
Just enter the keyword or topic your blog specializes in, and Nameboy will generate a list of available names for you.
So if you enter “New to blogging” in Nameboy’s generator, you’ll get a comprehensive list of available name ideas. Then you can immediately purchase any domain:
If you aren’t satisfied with the names on the list, chances are the name you want is already taken. But you can always go back to the drawing board and insert a few other key terms in Nameboy’s generator until you find the perfect name for your site.
IsItWP (IIWP) is about as comprehensive as it gets when it comes to learning how to start a blog. Not only do you have a crazy amount of resources to read through:
But you can use the main search to get information on competing blogs or blogs you want to imitate. The two most valuable pieces of information from this research are who a site is hosted by and what theme they used to build their site.
If you run OptinMonster’s domain through IIWP’s free search, you’d get the following information:
Again, this is great for learning about what tools your favorite companies (or competitors) use to host and design their site.
For complete beginners, knowing what theme you want your own blog to resemble can save you hours of time trying to come up with custom designs.
When you’re building your site, sometimes you want to start generating leads before your content is ready. In that case, SeedProd may be the solution you’re looking for.
With SeedProd, you can build a Coming Soon page that lets your audience know some special project is in the works. You can describe what the content of your site or blog will focus on and let users join your email list before even launching your site.
If you need a few months to get your first few blog posts up and running, SeedProd helps you make the most of your site’s build time.
Sometimes you don’t want the hassle of creating content yourself. Luckily, you can get great results by collecting and sharing other people’s content. That’s called content curation, and here are some tools to help you to do it.
With Curata, you can use blog posts, news sites, keywords, authors, and more as sources for your own curation. The Curata dashboard lets you add images, and commentary, and schedule or share what you’ve curated. And the software’s said to generate more relevant results the longer you use it.
Pinterest is all about curation… visual curation, that is. It’s a site where you collect images into collections called boards. You can include links and tags, too. That makes it easy to find content later.
Pocket is more of a personal content curation tool. A browser bookmarklet lets you save content quickly, and you can tag it so you can easily find it later. It’s an excellent way to keep a stash of content on your favorite topics.
Want to drag and drop social media posts into a content calendar? Then Post Planner could be the right tool. It curates shareable content based on past performance, then plugs it into a social media calendar for automatic posting.
With Scoop.it, you create a topic page for an area of interest. Then you set the app to pull in info from sources like blogs and sites, RSS feeds, searches, and more. After that, you can select the best information, publish it to your topic page, and share that page – or individual pieces of content.
Wondering why Twitter is on this list? It’s because its list feature makes it easy to follow tweets on a particular topic by adding Twitter users who regularly post on that topic to a list. After that, it’s easy to respond, retweet, or even share content externally.
Content is the central piece of an integrated digital marketing strategy. Without content, there is nothing to share on social media. Without content, there is nothing to share on email. Without content, there is nothing to get attention from your prospects. Without content on the blog, there is going to be no SEO traffic. Here are the top content marketing tools for a digital marketer.
BuzzSumo gives you the ability to collaborate with influencers of your industry and find the content that performs best. You can use their content insights to get ideas, build high-performing content, monitor your performance, and identify influencers.
The platform has four important features, namely Discovery, Research, Influencers, and Monitoring. Discovery refers to exploring high-performing content to get more likes, links, and shares. Research lets you analyze data points and optimize your marketing strategy. Influencers allow you to recognize influential people while monitoring allows you to track comments and trends.
Often, marketers have to search for social media influencers from their niche in order to study their activity on social media and the kind of engagement level they garner. Kred can be a great tool to help such marketers.
It assigns a score to potential influencers by measuring their Facebook and Twitter activity. In addition, it also allows you to build the influencer status and build a KREDible online presence.
Uberflip provides a platform to marketers to deliver a pleasant experience to the visitors or customers through content. You can break down content silos by integration third-party content platforms like YouTube, RSS, SlideShare, Twitter, Facebook, etc.
It gives you the feature to access all your content on one place so that you do not have to switch to different apps. You will be able to create personalized experiences for all your customers across multiple channels through this tool.
With Evernote, typing notes, adding attachments, clipping web pages, or recording memos becomes an easy task. You can organize your notes, use notebooks, or their powerful search feature to find everything you are looking for. It all lets you manage projects, take quick notes in a meeting, set reminders, and edit documents.
If you want to manage your tasks better and in a simpler manner, Evernote is the tool for you.
Do you wonder which is the best time to tweet? Tweriod can give you the answers. It analyzes your tweets along with the tweets of your followers and informs you about the best time to tweet so that it can give you more exposure and reach.
Once you sign in with Twitter on Tweriod, the tool prepares a report based on the number of followers you have. As soon as it is done, you will receive an email or DM. That’s how simple it is. You can either request a free analysis of your account or get one off premium analysis for as low as USD 5 or subscribe for premium analysis plan for as low as USD 3.99.
Work more collaboratively and increase your productivity with Trello. Its boards, lists, and cards can be used to organize and prioritize your projects in a fun way. You can work with any team including your work, side project or a family function.
Trello has gained immense popularity because of its flexibility to fit the style of any team. Most importantly, you can integrate the apps that your team is already using directly into the tool.
Simply put, Clickfunnels enables people (primarily entrepreneurs) to grow their companies with the help of sales funnels. It instantly builds beautiful sales funnels that convert your visitors into leads and close them into customers.
With this tool, you can guide your visitors step-by-step through the entire sales process or point your customers directly to that product or service that they would be interested in. You can also follow up with your visitors after they leave your page.
It comes with a drag-and-drop website editor that can simplify your task further. Start your free 14-day trial now and get a clear picture of how you can drive better business growth.
Often, we leave typos and spelling mistakes in the content we write. Grammarly can come to your rescue and help you correct these errors that might tarnish your brand image.
It also has a plagiarism checker so that you can check if the content is unique or not. You can either use the free version for basic features or its premium version for advanced language review. They provide discounts too, so keep looking at their website for offers.
It’s not just enough to create content. With so much competition from other content, you need to promote it if you’re going to get the results you need. That’s how the tools in this section will help you.
If you’re paying for content promotion, Google Ads is one of the most popular tools to use. After all, what better way is there to get your content placed in Google search results? Google Ads also gives you the chance to have content promoted on sites, within apps, and even in Gmail.
Use the MozBar Google Chrome extension to get instant information on domain authority, page authority, and more. That’ll help you keep tabs on SEO metrics right from the SERPs. And with a pro account, you can assess keyword difficulty to know which keywords are easiest or hardest to rank for.
OutreachPlus is a great tool to help you connect with online influencers to get more visibility, authority, traffic, and sales. You’ll easily learn which prospects are worth nurturing, and which approaches work best, so you can save time on future outreach efforts.
Practically every social media site now lets you advertise, and this can be a great way to reach a targeted audience. In fact, with declines in organic reach on sites like Facebook, sometimes the pay to play approach is the only way to get the traction you need. Check out these links for advertising on LinkedIn, Twitter, Pinterest, Facebook, Instagram, and YouTube.
One way to get the word out about your content is to make it easy for others to share it. That means including social sharing buttons on your content. Our favorite tool for that on the OptinMonster team is Social Warfare. It’s easy to set up, very customizable, and even lets you adapt the way you share for each social network.
Part content promotion, part social listening, Sprout Social is a useful tool for all marketers. Not only can you discover and monitor conversations you want to participate in, but you can also publish content, and get in-depth analytics on its performance.
One popular way to drive people to your website is through online contests and giveaways. But if you get creative, the same tactic can be an excellent tool for promoting specific pieces of content.
With RafflePress, you can create an online contest around larger pieces of content you’ve made. If you created an ebook, for example, you could give away a prize to whoever writes the best review or the most creative testimonial.
Not only will you then create social proof around your entire brand (as your contest goes viral), but you’ll also drive people to a specific piece of content that you know drives leads and conversions.
Another strategy is to have a giveaway to reward the most likes for user-generated content around your brand. Not only can you get loads of free content this way, but your customers will also become your ambassadors and promote their content for you.
But keep in mind, the prize should match the amount of work needed to participate in the content. If you’re using this tool to make user-generated and user-promoted content, the prize should be more valuable than if you’re simply asking customers to write a review.
Let’s start with some tools you can use to level up your content marketing strategy by keeping track of how well your site’s content is performing and some useful insight into audience behavior.
That’s because you can connect MonsterInsights and get valuable metrics or KPI reports directly in your WordPress dashboard.
Simply hook up MonsterInsights to Google Analytics, and you’ll have all the analytical information you need directly at your fingertips. That includes an overview of your site’s traffic:
More detailed information on sessions, page views, time on page, and bounce rates:
Information on your demographics and which sites are referring traffic to yours:
And information about your top-performing posts:
These are all the general metrics that come out of the box. They’re also incredibly important to running a successful content marketing plan.
With this type of data, you can quickly see what types of content your audience is responding to. From there, you can create similar content that you know your audience has already shown an interest in.
Or, you can check your referral sources to see which platforms are driving traffic to your site. That can help you know where to post your content and even help guide any paid advertising campaigns you may run in the future.
But you can also set up custom reports through Google Analytics (and Google Search Console) to go a little deeper.
These reports can include everything from eCommerce reports for tracking sales to detailed custom dimension reports that show your site’s popular authors, SEO scores, best publication times, and so on.
In other words, if you want to know anything about your site’s performance or about your audience and their general behavior, MonsterInsights has you covered. Plus, you can integrate other platforms you need to be tracked, such as WooCommerce, Google Adsense, WPForms, and many more. Click here to see a full list of features and integrations.
No content marketer can do without Feedly. It’s one of the best ways to keep track of sites and topics you want to follow, all in one place. Check it daily to keep up with the news, find items to share, and research new topics to round out your content calendar.
With Google Alerts, you can monitor and respond to the topics most important to your company, and track online brand mentions. Just set up an alert for your brand name, for the title of a resource, for important keywords, and more, to get alerts in real-time, daily, or weekly.
Link Explorer is a free tool from Moz that lets you check out online authority for any website. Whether you’re using this to track your own rankings or for competitive intelligence, that’ll help you know if your content marketing strategy is working.
Mention is a great way to keep track of social media buzz about your business or brand. You can use this tool for online media monitoring, social media listening, competitive analysis, brand management, and social media management.
High-quality content upgrades have proven to be a big winner for OptinMonster customers.
The tools in this section will get you set for similar results. (You can also try some of the visual content marketing tools we’ll share with you later in this roundup.)
An audio file makes a great content upgrade, letting people listen to your content on the go. That’s becoming more important. Around 15% of people listen to podcasts at least once a week, so it makes sense to have this format available for your audience.
One way to do this is to use Audacity to record your blog post as an audio file. We’ll admit there’s a bit of a learning curve to this free program, but once you master it, you’ll wonder how you ever managed without it.
Looking for a quick way to generate a color scheme for your content upgrade? Coolors gives you a ready-made, harmonious design palette fast. Drag the on-screen slider to quickly adjust colors, then use the generated scheme with your work. You can save and reuse color schemes, too.
Fiverr isn’t exactly a content upgrade tool; it’s a tool to help you get your content upgrades created. This massive online marketplace gives you access to services from graphic designers, web designers, content creators, and others, so you can create an appealing content upgrade at a reasonable price.
Another quick way to create a content upgrade is to use Google Docs. Here’s a useful shortcut to figuring out what’ll work. Check your analytics software to see which posts are most successful, then copy those posts into Google Docs, and export them as a PDF. Then you can use OptinMonster to deliver your content upgrade.
One important part of creating an appealing content upgrade is having an eye-catching image to get visitors’ attention. While there are lots of great places to get free images, sometimes you’ll want to invest in getting the perfect one.
That’s where Shutterstock comes in. This image site gives you access to a huge collection of images, vector images, illustrations, and more, and it’s easy to search by image type, color, and more so you can find the best image for your needs.
A digital marketer should be continuously experimenting with images, messaging and other elements. Sometimes, it becomes hard to manage the numbers manually. The following tools help digital marketers to optimize their campaigns for conversion.
Imagine being able to see the number of people on your site right now and how they came across you! LuckyOrange can make this a reality for you. You can instantly compare historical statistics and see the keywords, locations, referrers, tweets, and languages that are driving traffic and behaviours on the site.
You can determine the reasons people don’t convert by getting details on everything that they did before they clicked on the Close button. You will be able to see a recording of every visitor on your website and get dynamic heatmaps that will show you how people read your site and interact with it.
VWO (Visual Website Optimizer), the GDPR-ready solution gives you actionable visitor behavior insights with heatmaps, recordings, on-page surveys, form analytics, usability reviews, and funnels. Based on this information, you can build, prioritize, and execute the entire optimization and growth program. You can easily create tests without any technical help with their WYSIWYG editor.
This tool also allows you to engage with the visitors and re-engage with the dormant ones with personalized notifications in real-time. The consistent uptime of 100% is an added bonus of using this tool.
As the website of Crazy Egg correctly states, they can enhance your website performance instantly. It throws light on the customer journey with Snapshots, heatmaps, and recordings by sharing visual reports of the customer activity. You can understand how it works by trying their free trial for 30 days.
It offers you a complete A/B testing tool that will facilitate decisions backed by data. You can quickly modify content with zero IT involvement and publish changes to the website directly. It is easy to set up and powerful enough to customize. Convenient integration with Shopify and WordPress is also possible with this super tool.
SEO and paid ads only get the customer to your doorstep. Now it’s the job of the CRM to take the customer around, build a relationship and eventually convert him. The following tools help in sales, follow up, and take the customer down the funnel.
HubSpot offers a complete stack of software for marketing, sales, and customer service in addition to free CRM. Numerous small and large businesses use HubSpot to organize, track, and build better relationships with their prospects and customers as well.
HubSpot CRM software is not only about contact management. It has several useful features for sales leaders too. Having HubSpot means you will not need to manually update any reports. You will get complete access to all your sales pipeline details in real-time. This means that as soon as a prospect fills a form, you will get to see the contact details as a new lead.
Getting a 360-degree view of your business is of paramount importance if you want to be successful, and Zoho CRM is the best tool for you. Besides letting you track important sales and marketing opportunities; it lets you increase your conversion rates too.
Zoho CRM comes with the feature of multichannel support that allows you to reach people via email, live chat, social media, phone call, or in person. You can use its visitor tracking and email analytics features to learn about your customers and engage with them better. Automation is also possible with Zoho CRM which saves the time of the sales team.
Salesforce CRM software manages the customer information and actively tracks it. You can store names, addresses, phone numbers, and monitor customer activity like website visits, phone calls, and emails. With Salesforce, you get instant insights and recommendations.
It also allows you to simplify repetitive tasks so that you can focus on leads. Your entire team can access the CRM data irrespective of the device they are using. It is scalable so that you can accommodate the needs of the growing business. The most important advantage of this CRM is that you can ensure personalized and relevant communication with your customers.
Insightly CRM offers an exhaustive service to enhance your marketing and sales efforts. Customer journey is an important factor to consider when it comes to effective marketing. With Insightly, you can create engaging customer journeys and grow your sales pipeline. It allows you to save all the customer data in a centralized platform and get more deals.
Over and above that, you can deliver your projects on time and build confidence with your customers. As it allows integrations with diverse tools like Dropbox, Quickbooks, Slack, Mailchimp, Xero, Google Drive, Evernote, CircleLoop, etc., you can take action right from your email inbox and have your contacts as well as calendar synced with easy accessibility. Needless to say, your data is secure and safe with encryption of data in transit and at rest.
Logging calls and notes, adding deals, setting your next action, getting custom templates, sending personalized emails in bulk – These are just some of the benefits you get with OnePageCRM. If you are still not sure about using it, you can sign up for their free trial.
What’s more? Well, it does not require any special onboarding. You can store unlimited contacts, notes, calls, and deals. It also comes with native iOS and Android mobile apps. It does not ask for any long-term contract from you as it is pay-as-you-go service that you can cancel at any time.
Are you struggling with fragmented customer information spread across a plethora of spreadsheets? CapsuleCRM is to your rescue as it gives you a holistic view of your business. You can store and manage all your business contacts in a single place so that you do not have to sift through different apps or platforms.
With the tool, you can create the teams that you need and assign leads and opportunities to them. It also gives you the feature to control user access and get valuable insights into the progress. CapsuleCRM is a great tool in that their expert support team is there to help you at every step.
As Nimble says, if you live in your inbox, Nimble is the perfect tool for you. It works right into the Office 365 or G Suite inbox so that you can update contacts, access insights from the company and contacts, and manage deals right from within your existing workflows.
The tool automatically builds your contacts and saves your valuable time that you can invest in ‘selling’. You can view all your calendar appointments, tasks, and action items for each day so that you never forget anything. You can get easy access to all the relevant information about the people you are interacting with, on digital platforms or in person.
Odoo is a customer-centric CRM that throws light on actionable data so that you can make data-driven decisions. Get custom dashboards so that you can get a clear picture of your business. Real-time reports and flowcharts come handy when you want to delve deeper into your business growth.
It enables you to review your campaign performance and next activities that you need to plan. You can build better relationships as it comes with the feature of sending real-time messages to your customers.
Features like AI-based lead scoring, built-in phone, email, activity capture, and sending targeted emails are some of the highlights of Freshsales. You can not only surface high potential leads who exhibit sales-ready behaviors but also plan relevant conversations with them.
Furthermore, you can get real-time alerts whenever someone opens your email or clicks through. Consequently, you can manage your sales pipeline better. In case you are using a complicated CRM, you can migrate to Freshsales for better functionality and ease of execution.
Close CRM offers lead management, calling, email automation, and predictive dialers as its main features. It has a sales workflow optimized to help you close more deals. You can double the number of outbound calls without leaving the interface. Fastest growing companies like MakeSpace, ZipRecruiter, and ChartMogul use Close CRM for their marketing and sales needs.
Additionally, you can amp up your productivity and improve workflow by connecting to their integrations like Zapier, Slack, Zendesk, Mailchimp, Facebook, HubSpot etc. Avail their 14-day trial to experience how it will drive business growth for you.
Pipedrive is a popular CRM as it can boost your close rate by up to 28%. Doesn’t that sound awesome? They give a free trial for 14 days to facilitate the decision-making process for you. If you want to yield a higher ROI from your business deals, Pipedrive is for you.
You can have custom chatbots and web forms to generate hot qualified leads into your pipeline. Visual sales pipeline, consistent follow-ups, easy set up functionality and various customizations are some of the features that set the tool apart from all others.
Clevertim lets you stay organized with a simple CRM that can keep notes on your contacts and leads, track your sales opportunities, and manage all your tasks all in onc place. You can also assign and resolve support tickets, cases, and projects as per the expected timelines. The tool also has the functionality of collaborating with your team.
You can organize your files with an interface that emulates Windows Explorer. These files can be attached to the relevant contact, company, case, or opportunity. It maintains a detailed record of all your interaction with leads and customers in the form of notes, emails, quotes, and proposals.
Digital marketers cannot always depend on designers to get design work done. These design tool help you make Instagram posts, Facebook Banners and other images required for digital marketing with a few clicks.
Canva is an extensively used photo editing tool that can make beautiful pictures and graphs. It is different from other online graph makers as it is not complicated or time-consuming. There is no need to have any special expertise so, you will get an informative as well as visually appealing graph or diagram in no time.
If you want to edit pictures, there is a drag and drop image editor and hundreds of professionally designed templates to choose from. Additionally, you can crop your images, add speech bubbles, and much more with this tool.
Venngage is a unique tool that allows you to make awesome infographics. It has an array of 100+ infographic templates. You can add icons and images from their library to make the infographic visually appealing. To make your infographic stand out, you can customize its design by changing the fonts and colors in the infographic maker.
21,000 brands like Google, HubSpot, Forbes, Microsoft, Wired, and Harvard University already use this tool. You can be a data hero like them, too.
Email marketing has been the foundation of my business. Many people find it difficult to master email marketing because just like SEO there are many things that are not obvious and no one tells you about. I have been depending on email to grow my business and I have talked about email marketing strategies extensively in my Email Marketing Mastery Course. Here are the top email marketing tools I would recommend you to have a look at.
Constant Contact is an email service provider since more than two decades. It is a popular name among many small businesses and nonprofits. This tool provides you with features such as a drag-and-drop editor that can be used to customize an email template and create mobile-responsive emails that look professional and render well on all devices.
The additional features are email marketing automation, ecommerce email marketing, and contact management. The tool adds unsubscribes, bounces, and inactive emails automatically in the system. Its email list-building tool can add new contacts in person, on the website, or from Facebook. Real-time tracking tools give you an insight into the key performance indicators of your email campaigns, which will let you improve your strategy.
Sendinblue provides you with all the necessary tools like email marketing, SMS marketing, and chat. It has you covered even if you are looking for additional features such as CRM, marketing automation, segmentation, and setting up the transactional email workflow.
You can create landing pages, signup forms, Facebook ads, and retargeting ads to convert more visitors into customers. It has 80,000 users in 160 countries. You can avail this tool for free if you want to get started with 300 emails/day. Their paid versions come with advanced features like CRM, automation, landing pages, chat, and multi-user access.
Mailchimp is an all-in-one marketing platform that lets you create more personalized campaigns with their behavioral targeting tools. Whether you are an ecommerce business, a startup, or a mobile app, Mailchimp can be a reliable partner for you.
You can get started for free and buy the paid version according to your business needs. Also, you can buy email credits as and when needed if you do not want to pay a monthly recurring fee. For non-profits and charities, they offer 15% discount too. Mailchimp is an ideal tool for agencies looking forward to scaling their business.
With ConvertKit, you can execute an effective email marketing strategy. You can grow your audience by creating attractive sign up forms and landing pages. It has an email designer to create simple emails that deliver value to the subscriber and bring conversions.
ConvertKit makes the tedious task of automation a breeze so that you can send targeted content to your subscribers at the right time. It also gives you a chance to group your subscribers with tags and segments so that you can send relevant content that matches their interests. In case you are using some other tool but wish to switch to ConvertKit, you need not worry about anything as ConvertKit would make it easy for you.
Aweber is a complete email marketing solution for small businesses. It has been around since 20 years and helped more than 1,000,000 entrepreneurs and small businesses to boost their growth. Even techno-challenged professionals can use this tool and carry out effective email marketing.
The drag-and-drop tool allows you to create beautiful emails without any coding. It also has a wide range of pre-built templates. Aweber also allows you to automate your email marketing and send behavioral emails. Marketers can also measure the overall performance of their campaigns with powerful analytics. Start their free trial for 30 days and then switch to the paid version if it suits your needs.
Email marketing, marketing automation, sales CRM, and messaging are the features offered by Active Campaign. With this tool, you can send highly personalized emails with responsive designs in a few clicks. You can trigger personalized emails according to the actions taken by the customer and send automated follow-ups to them.
You can send bulk emails, triggered emails, targeted emails, and email autoresponders with ActiveCampaign. You can also schedule emails for holidays, birthdays, and event invitations. It offers a 14-day free trial too, if you are unable to decide if it is the right tool for you.
If you want to connect with more prospective clients, book more meetings, and drive more sales for your business, try Mailshake. With this software, you can send personalized cold emails at scale and engage with prospects through the social media as well as the phone, all from one dashboard.
In addition to emailing, you can also practice cold calling from the browser itself with the native phone dialer. You can engage with prospects on Twitter, Facebook, and LinkedIn, thereby improving your connect rates. Business development executives can also take advantage of their live training and concierge onboarding sessions to improve their outreach strategy.
Keap is an email marketing tool that helps you to organize the client information and follow-up with them on time. You can automate the follow-up process so that you can respond to leads and client needs instantly.
As soon as you get a new lead, you can send him or her a personalized welcome message with the help of Keap. For existing clients, you can set automated reminders, emails, and texts. All the updates about the communications are available in the activity stream. If you are wondering if Keap is right for your business, just try out their free trial for 14 days and see how things work out.
If you think building an email takes too long, iContact can prove you wrong. It helps you build winning emails in minutes without any need of HTML. Just drag and drop the elements of your choice and it is sorted.
Automation of your email campaigns is also possible with iContact so that you can send relevant emails whenever the subscriber takes a particular action. What’s more? It also gives you the liberty to add third-party applications like Facebook, Twitter, HubSpot, WordPress, etc.
Campaign Monitor caters to agencies, retail businesses, nonprofits, travel sites, publishing companies, entertainment brands, and technology companies for their email marketing needs. It provides you with everything that you would need to design beautiful email campaigns.
It has hundreds of professionally designed templates and drag-and-drop editor to build your email. You can even add countdown timers to make your emails interactive and bring better subscriber engagement. You can seamlessly connect to a plethora of apps like Shopify, Magento, Facebook, Wistia, etc. to organize your customer data more effectively.
Campaigner facilitates the process of nurturing leads, automating your emails, and creating personalized 1:1 interactions to bring incremental revenue, engagement, and increase customer life time value. The tool also allows you to automate and optimize your email marketing according to data and event-driven triggers.
Campaigner makes it a cakewalk to create workflows customized to buyer journeys. Popular businesses like Adidas, Subway, Stanford University, and The Washington Post find Campaigner to be an effective email marketing platform.
If you want to make the most out of your email marketing campaigns, Litmus is a classic tool for you. Businesses that have high volumes of email campaigns can benefit immensely with the scalable solution of Litmus. Pre-send testing is also possible with Litmus so that your emails render well on every email client and device.
Whether you are a designer, marketer, or agency, Litmus has features that would fit your needs. The cherry on the cake is that Litmus blog and resources are so insightful that you can get a complete understanding of email marketing while staying up to date with the latest trends.
Email on Acid makes the life of an email marketer easier by offering features like email editor, email testing, spam testing, campaign precheck, email inspirations, and email analytics.
It can be that trustworthy partner who will let you QA your content, test your deliverability, and preview your email before hitting the Send button. You can test your email in 90 email clients and devices for flawless rendering. Its email editor can be used to build and edit emails from one place. You can assess the performance of your email campaigns and find out what resonates the most with your subscribers.
Drip CRM is exclusively available for ecommerce businesses who want to have a unique online store and stay ahead in the competition. With Drip, you can understand the whole customer story and get a full insight into your customer activities.
The makers of Drip understand the profound impact an email can have, and therefore, they allow you to segment your subscriber list, personalize your emails, and set an automation workflow to get more conversions.
Of all the forms of marketing, email marketing has the best ROI. According to some studies, you’ll get back about $40 for every dollar you spend. That’s why email marketing software programs are some of the most important content marketing tools. Here are some great tools to try.
One way it does that is by giving you attractive email signup forms with a wide range of ways to trigger them, like advanced exit-intent technology to catch visitors’ attention before they leave your site.
Learn more about OptinMonster’s features – there are way too many to list in this short description!
According to WPBeginner, Constant Contact is one of the best email marketing services around. It’s known for having useful online training and help for email marketers, a great resource library, an active user community, and excellent online support.
Another option for email marketing is Sendinblue. Sendinblue is an awesome resource for your email marketing strategy. It allows you to build personalized emails or newsletters with a drag and drop builder. That means you can have beautiful templates with no coding experience required.
Plus, you can segment your audience to make sure the right people are reading the right message at the right time. This definitely comes in handy for product launches or affiliate marketing campaigns. From there, Sendinblue allows you to run A/B split tests and has a built-in machine learning software to help you calculate the best times to send your emails.
Finally, it should be noted that Sendinblue is more than just an email service provider. They’re also a powerful customer relationship management software (CRM), allow for SMS or live chat features, and have resources to help you convert your traffic into leads.
Want to go beyond the standard email signup form to collect more information from visitors and subscribers? Then you need WPForms, a simple but feature-rich drag-and-drop WordPress form builder. As well as forms for every purpose, WPForms includes a polls and surveys feature so you can get feedback and data from your visitors.
Website forms are an important component of the digital marketing ecosystem. Most of the ads are run because we want to generate leads. And leads are generated through website forms. Forms are important not just for leads, but also for doing surveys and understanding your users in a deeper way.
Forms are of paramount importance if you want to get information from your customers and drive business. Typeform helps you to create beautiful forms that look more conversational. Forms, surveys, quizzes, polls, and shopping carts—you can create them all through this tool.
Irrespective of the stage your customer is in, you can design forms for every stage of the customer journey with the help of Typeform. They even have survey and questionnaire templates and form templates to help you out. They have built-in Google Sheets and Mailchimp integrations along with 500+ integrations with Zapier.
Want to make a great first impression with any piece of content? Then you need to nail the headline. That’ll make a huge difference to whether people read content, subscribe to your newsletter, or buy a product or service.
This next batch of tools will help you wow your customers by writing better headlines.
One of the best ways to write great headlines that wow your customers is to use power words to make them want to take action.
Want to know what those are? Check out our cheatsheet with more than 700 power words guaranteed to lift your headline performance and effectiveness.
If you want to create content based on what people are actually asking, Answer the Public is the perfect tool. Just put in your keyword phrase and choose your country, then you’ll see a list of all the questions people are asking. After that, you can answer those questions in your content.
One of the tools we really love on the OptinMonster team is IsItWP’s Headline Analyzer. All you do is type in your headline, then it analyzes word use, readability, and structure, and gives it an overall score. You can even see how it’ll look in Google search results or in your email marketing software in case you need to tweak it.
Most marketers know that the only thing better than one headline analyzer is two, especially if they do slightly different things. The Emotional Value Headline Analyzer looks at how the sound of your headline suggests certain emotions in readers, so you can make sure you’re affecting them in the right way.
If you want a bunch of headline ideas at once, Hubspot’s blog ideas generator is a useful tool to fill out your editorial calendar. Type in three nouns, and you’ll get five ideas you can use immediately. You can repeat the search if you need more.
Want another headline tool? Here you go. The Sharethrough headline analyzer uses neuroscience to assess the strengths of your headline, and give it an engagement and impressions score.
HelpDesk is an important part of any company. This is not exactly a digital marketing tool per se, but a tool that digital marketers cannot ignore. A good support desk and a good support team will help in customer satisfaction which will improve conversions on the top of the funnel.
Connect with your customers on the go by converting all emails from the customers to tickets and responding to them without any delay. That’s Freshdesk for you. It makes sure that you do not miss out on any email in the cluttered inbox.
You can even create signatures that would give the reader a personalized feeling. With the intuitive reporting by Freshdesk, you can track team performance, customer satisfaction, thereby letting you recognize the biggest roadblocks.
As marketers, we need to constantly edit our landing pages. We need to test with new images, call to action, length of the copy and have to deploy codes on the page from time to time.
If all this needs designers and developers to produce and ship, it will not just cost a lot of money, but a lot of time as well. The following tools helps marketers create landing pages really fast.
One can build a landing page within a few hours, in not in less than one and deploy it on a live page with just a few clicks. Without these landing page tools, I would never have been able to get my business off the ground so easily.
ROI-driven landing pages on your mind? Build flawless websites, landing pages, pop-ups, and alert bars with Leadpages. It is trusted by 40,000+ small business owners who consider it as “go-to” platform for all their landing page needs.
Leadpages also allows you to connect with your target audience with the help of opt-in form builder, Facebook ad builder, and other integrations.
You can get real-time conversion tips, simplified analytics, and option to A/B test the pages you have created. If you are looking for a DIY digital marketing tool to create conversion-optimized pages, Leadpages can be an ideal tool for you.
Unbounce lets you create custom landing pages that can convert more leads and get more sales for you. Often, it so happens that your websites just do not work. Unbounce can be of great help to build high-converting pages with an easy-to-use drag-and-drop builder and all-you-can-eat buffet of 100+ templates.
Instapage can be an end-to-end solution to deploy personalized post-click landing pages and get up to 400% more conversions. Marketers worth their salt certainly ensure that their ad clicks redirect the users to a relevant and smooth post-click experience. If you are also one among them, Instapage can be beneficial to you.
In addition, you can notice a rise in ad Quality Score, that would eventually bring down your cost per click. Your average conversion rate will also shoot up to 16%.
The tool automatically maps ads to post-click pages. Its intuitive page experience editor creates custom landing pages in a jiffy, quite literally. You can build unique pages without any hassles with Instablocks. It is also possible to reuse these block templates across other pages. An important advantage is that you can seamless integrate it with Salesforce, Marketo, and 40+ similar platforms.
With a robust marketing software platform like GetResponse, you can rest assured about all your needs like landing pages, email marketing, marketing automation, autofunnels, and autoresponders. They even give a feature to integrate with all the popular apps such as Magento, WordPress, Facebook, Shopify, PayPal, and Slack to name a few.
Besides the marketing solutions, it has 100% responsive landing page templates that are sure to bring higher conversions. There are 5000 Shutterstock images to choose from and you can even use the built-in image editor to get perfectly designed pictures with a few brush strokes. That’s not all. You also get an option to place a sticky sign up form and trigger a popup to bring higher conversions.
Launchrock can be an effective tool if you want to build a launch site and capture early users. It offers a huge range of marketing tools that include self-guided courses, masterclass videos, and 1000+ how-to-guides. If you have never built a marketing page before, the custom page builder by Launchrock has your back. It will make your task easier than ever while bringing you more customers.
It also comes with a WYSIWYG editor so you can build a landing page as per your preferences even if you are not so tech-savvy. Vevo and Bumble are two brands who tremendously benefited with Launchrock and you can, too! Note that they have moved to startups.com. Get a complete idea on how they work by signing up on their new website.
Five second tests help you keep track of the information that users consume and the kind of impression it creates within the first five seconds after they view a design. It is a great practice to test whether web pages are able to communicate the desired message.
Five second tests help you determine the purpose of the page and the main elements your visitor will be able to recall. It will also let you decide the target audience. The primary advantage of using this tool is that you will be able to optimize your designs and copy based on the results.
Just creating a marketing campaign is not enough. It should be able to convert the traffic into customers. Landingi works as a landing page builder that can create custom landing pages for you. It comes with 14-day free trial so that you can explore their tools and features before making a purchase.
As it does not require any programming skills, it is one of the most coveted tools for landing pages. You get access to all the templates, dropdown menus, and tools to customize your own squeeze page. The tool allows you to take control of the entire digital campaign and bring faster business growth.
With more than 1,500,000 users and 3000+ brands trusting Lander, it is one of the most effective tools that helps to build well-designed landing pages in few minutes. It has 100+ ready-made landing page templates with the help of which you can create your event landing page, lead capture page, website landing page, or promotional pages for your services, products or apps.
It comes with an easy-to-use editor, A/B testing tool, and Facebook Page Tab. You can also add a human touch to the landing pages with the help of Dynamic Text Replacement (DTR). You can match your PPC ad’s keywords dynamically with your PPC ad’s landing page. Sign up for their 14-day free trial with all the features and choose your preferred plan at the time of final purchase.
Learning management systems are just like content management systems but for students and not just readers. Without a LMS (learning management system), I cannot deliver my courses online to my students. The following tools are the leading learning management systems in the market available today.
If you are looking forward to creating an interesting online course and showcase your expertise, Teachable is the tool you need. It will help you provide a world-class learning experience to the students by allowing them to easily sign up to your school, view curriculums and previews, and purchase your courses.
You need no coding skills to build an impressive course website with your own branding. Do you know what the best part is? You can launch your course instantly and start accepting payments and enrolments.
With the all-in-one platform of Thinkific, you can share your knowledge, grow the audience, and scale your business. This powerful tool gives you the ability to build your course by easily uploading videos, building quizzes, and organizing all the learning content with the drag-and-drop builder. You can set pricing, schedule lessons, and automate your content to curate a great learning experience.
Students get a complete suite of features like completion tracking, automated progress emails, and course discussions to name a few. It also gives you the facility to integrate with 1000+ business tools that you might be already using.
One-page sites can be easily built with the help of Carrd. Whether you need it as a landing page to capture leads or for your personal profile, Carrd is a totally free tool (for up to three sites per account) at your disposal. You can either choose from one from the huge variety of templates or a blank canvas or make one of your own. It gives you a responsive page that will render well on every device irrespective of the screen size.
If you choose to buy its premium version ($9/year), you get additional features like custom domains, contact forms, widgets and embeds, Google Analytics, and no branding watermark of “Made with Carrd” in the footer. You can try it free for 7 days and then switch to the paid version if it matches your needs.
Wix helps you create a high-quality website exactly as you expect. Wix website builder allows you to promote your business, showcase your work portfolio, open your store or start a blog. You can either start from scratch or pick one of the 500+ designer-made templates. Its powerful drag-and-drop website builder can customize every element that you have on your site.
To add to these features, it also gives the freedom to add video backgrounds, scroll effects, and animation to enliven your website and make it look more professional. Summing it up, this tool works beautifully for amateurs and experts alike.
One of the most popular Content Management Systems, WordPress gives you access to a plethora of landing page themes that can totally innovate your website into a lead-generating machine. It is highly flexible, customizable, and easy to use.
WordPress plugins can get you more leads with its conversion-focused features. It has a wonderful support system with engineers working 24*7 to address any questions that the users might be having. You can also keep tabs on how your readers perceive you, with the help of stats presented as beautiful graphs.
Messenger bots help you communicate with your leads on automation. The bots communicate for you so that you need not communicate manually. The following are my favourite messenger bots.
Automate and combine Facebook Messenger and SMS to grow your business with ManyChat – the chat marketing tool. With more than 1.3 Billion people using Messenger every day, ManyChat gives you the opportunity to reach a larger customer base and enhance your sales and marketing strategy. You can sell products, nurture leads, capture contact details, book appointments, and build stronger relationships through this tool.
Build a bot easily with their simple drag-and-drop interface and get more out of the tools like Shopify, Google Sheets, Mailchimp, HubSpot, ConvertKit, or Zapier that you could be using already.
MobileMonkey is one of the fastest-growing Facebook Messenger Marketing Solutions featured as the best chatbot platform on Entrepreneur. You can make your Facebook Marketing easier and more efficient with this powerful tool.
Stand out in the intensely competitive digital marketplace with MobileMonkey’s AI chatbot and automation. Its intuitive interface can make the messaging more relevant to the company’s marketing mix so that it can target the audience more effectively.
Whether it is a customer survey, webinar registration or drip campaigns, Mobile Monkey can do it all in addition to creating conversion funnels, segmenting the audience, and integrating business applications.
More often than not, customers might want to have a quick chat with your customer support representative to resolve their concerns. LiveChat makes this possible for you. It is faster and more convenient than calling up or sending an email.
Your customers hate to wait and LiveChat understands this pretty well. Integrate it in 170+ tools to offer faster and more accurate service. It will automatically send the details to the CRM and help to manage their orders and accept their payments. What’s more is that the app is clean, clutter-free, and easy to pick up.
Optin tools help you convert website visitors into email subscribers. If you do not collect the name and email ID of the website visitors using a lead magnet, you cannot get them to visit your website again, let alone transact with you. The following optin tools are my favorite tools to convert website visitors into leads.
OptinMonster can instantly build your email list, get more leads, and enhance your sales. Brands like TripAdvisor, Pinterest, McAfee, Capterra, and wpbeginner use OptinMonster for acquiring more subscribers and customers.
OptinMonster gives you the capability to build optin forms that can convert and turn visitors into subscribers. It can also get you more qualified leads who are ready to do business with you.
Ecommerce websites can recover the cart abandoners by incentivizing them through OptinMonster popup. If you want to have a sticky banner on your website, you can do so with the help of this tool and promote an offer.
OptinChat can increase the conversion from visitors to subscribers by three times. It is a great way to collect your visitor emails in an interactive and smart way. You can also build your email list while sharing links.
Ever though about an exit chat that collects visitor emails when they leave? That’s possible with OptinChat and it is quite likely that visitors would not leave without an answer. You can even create your own AI chat, incorporate page level targeting, and store your emails in a dashboard with several direct integration options.
SEO is one of the most important areas of digital marketing, if not the most important. Google’s organic search results get 100x more clicks than paid search results. The following tools helps in scaling your SEO game to the next level.
With intense competition in the digital marketplace, online visibility has become utmost important. SEMRush is one such tool that helps you to get desired results from your digital marketing efforts. You can get an audit of your backlinks and entire SEO in addition to semantic core collection, position tracking, and competitive intelligence.
Digital marketers love this tool for the features it provides for PPC campaigns. You can research for ad keywords and creatives, find the local benchmarks of PPC costs, and group keywords to manage them better.
Furthermore, you can understand the social strategies of your competitors and schedule posts across five social networks. It also has a Chrome extension to make things easier for you. SEMRush can be the best tool for your content marketing needs like content optimization for search engines and determining trending topic ideas.
Ahrefs is the favorite tool for brands looking forward to growing the search traffic, researching the competitors, and monitoring their niche. It gives you a clear idea on why your competitors rank better than you and tips to beat them.
With Ahrefs, you get access to the exact keywords that your competitors rank for and how much traffic they get by every keyword. The Top Pages report helps you to see the pages that drive maximum traffic to their sites. Take help of their Content Gap feature to know the keywords they rank for, but you don’t.
You can even research for keywords and backlinks, that would eventually assist you in preparing a content calendar for your blog.
Google Search Console is one of the most helpful tools if you want to enhance your performance on Google Search. It measures the traffic on your website through Search and fixes any issues so that your ranking does not get hindered. Based on the information obtained from Search Analytics, you can optimize your content, which will ultimately help you to improve your position on Google Search.
Google Search Engine allows you to submit sitemaps as well as URLs for crawling. You can ensure that Google has the latest view of your website by reviewing the index coverage. It will also notify you via email if there are any issues on your website.
KWFinder by Mangools is a robust tool that helps you with keyword research. This tool presents with simple as well as advanced data to help newbies and experienced professionals alike. You will get search volumes with trends, thereby informing you about seasonal keywords and hot topics.
You can also find long tail keywords specific for the geographical location. It has data from over 50,000 locations. KWFinder has the most accurate SEO difficulty and exact search volumes for keywords. Big brands like Alexa, Delloite, Alexa, and Adidas trust this awesome tool.
Moz offers features such as site audits, rank tracking, backlink analysis, and keyword research. You can also get custom reports to optimize your search engine marketing strategy. Their Keyword Explorer allows you to streamline your workflow and sheds light on which are the best keywords to target.
You can get several intuitive suggestions and compare the keywords for which the sites rank. This will give you better keyword opportunities. You can measure the click-through rates on the SERP with Difficulty and Organic CTR metrics.
You can check the entire suite of features through their 30-day free trial, to decide whether to make the purchase or not.
BuzzStream works as a single dashboard to manage your relationships, research influencers, and carry out personalized and efficient outreach. Glassdoor, Indeed, Canva, and 99designs are some of the big names that use this tool.
You can discover contact information, profiles on social media, and site metrics through BuzzStream. It facilitates better collaboration with the teammates and lets them share notes and better organization of the projects. Get deep insight into how your team is performing and the outreach campaigns with BuzzStream’s completely customizable reports. As it allows you to distribute your content better, it can contribute significantly to your online visibility.
If you are a journalist, HARO can be an extremely valuable tool for you. It can give you a huge database of sources for upcoming stories and media coverage. Popular media outlets such as The New York Times, Mashable, and ChicagoTribune use this tool. With 800,000+ sources and 55,000+ journalists and bloggers, HARO can be a great partner for you. It will not only increase brand awareness but also augment your SEO efforts.
There are several questions that people are asking, pertaining to a particular keyword or keyphrase. AnswerThePublic, developed by the team behind CoverageBook, is a unique tool that lets you find these questions.
Subsequently, you can generate numerous blogging ideas that are sure to grab your prospect’s attention. These ideas are organized into different sections for easy accessibility. This tool can prove to be of great value to any marketing team including creative, PR, content, and SEO.
As your prospect or customer is exposed to overwhelming amount of content with every passing day, you should focus on creating valuable content that they can relate to. Frase comes with the feature of answering the questions asked by website visitors instantly and efficiently.
Rather than creating content based on assumptions, create content that answers customer questions, with the help of this tool. You can generate content briefs at the click of a button.
The SEO algorithm set by Google considers the loading speed of your website as an important ranking factor. Taking into account this fact, you should use PageSpeed Insights to analyze the content of a web page and get suggestions to reduce its loading speed. This will ultimately boost your SEO ranking and help you drive more traffic to the website.
SpyFu provides a service by which you can download the most lucrative keywords used by your competitors. It gives you the facility to search for all domains and see wherever they showed up on Google. You will get to know every keyword they have bought on Adwords, every organic rank, and every ad variation in the past 13 years.
Whether you want to search for a PPC competitor or target the influencers of your industry, SpyFu is the best choice for you.
Screaming Frog SEO Spider is used as an industry leading website crawler for Windows, MacOS, and Ubuntu. Thousands of SEO companies and agencies trust this tool for technical SEO audits.
It allows you to crawl the URLs of websites and retrieve key elements so that you can audit technical and onsite SEO. They provide free as well as paid versions.
It is recommended to purchase the paid version if you are looking for advanced features such as integration of Search Console, Google Analytics, Link Metrics, and PageSpeed Insights. You will also get custom robots.txt and custom source code search with the premium version.
If you are not comfortable using Google Keyword Planner or other keyword research tools, you can use Keywordtool.io that generates up to 750+ long-tail keyword suggestions for each search term. The best part of this tool is that you can use it without creating an account and that too without paying a single penny.
Keyword Tool uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. You can select a specific Google domain out of 192 supported domains and out of 83 languages that will be used to get keyword suggestions.
For larger businesses who need more keywords, Keyword Tool Pro which is an advanced version of Keyword Tool can be used. It offers on average two times more keywords when compared to the free version.
This free tool is an excellent way to conduct some basic keyword research. Ubersuggest is intuitive, easy to use, and impressively accurate for being a free tool. Simply enter the keyword you want to rank for, and you’ll instantly get data on that term’s search volume and ranking difficulty:
Then, if you find that the search volume is too low or the difficulty is too high, Ubersuggest will generate some new ideas for you:
If you’re trying to optimize your content under a tight budget, UberSuggest is a good tool to do some basic keyword research.
Here’s another All-in-One SEO stop (literally). All in One SEO helps with just about everything for your site’s SEO. Plus, it does everything from your WordPress dashboard, so you don’t need to navigate through multiple sites.
This is an excellent tool for beginners because you can do a ton of SEO work out of the box. However, if you’re more advanced, you can dive into your technical SEO as well.
With AIOSEO, you can modify, edit, and submit XML sitemaps, alert Google of any changes to your site, optimize your on-page content, and integrate with eCommerce sites like WooCommerce.
Oh, and the best part? It’s totally free.
Backlinko is more of a resource than it is a tool. That said, it’s a pretty good resource to have if you’re trying to learn SEO. The owner, Brian Dean, and his team write incredibly detailed and data-driven posts on all things SEO.
So even though it’s not an SEO tool in itself, it will surely help point you in the direction of tools you need. If nothing else, it can help you master the basics of SEO in a relatively short amount of time.
Social Media is a core component of digital marketing. Let’s have a look at the top social media marketing tools and how exactly they function.
Hootsuite is one of the easiest-to-use social media marketing tools that allows the user to schedule the posts and keep a track of the social media accounts in one place.
It is trusted by more than 16 million users in 175+ countries throughout the world. You get content curation options like tagging, searching, and usage statistics. It allows you to filter social conversations through keywords, hashtags, and location. You can curate the content based on the usage stats and analytics of the campaigns.
Hootsuite gives you a free 30-day trial so that you can make up your mind to make the purchase.
If you are looking for a tool that allows you to plan, collaborate, and publish compelling content that would bring faster business growth, zero in your search on Buffer.
This tool allows you to take your social media marketing to the next level. You can create unique and engaging social media posts tailored for different channels.
It gives you a bird’s eye view of all the scheduled content. It offers a simple scaffold to publish your content on Instagram. Facebook, Pinterest, Twitter, and LinkedIn. Besides posting the updates, the tool also lets you respond to social conversations, address the concerns of your customers, and impart a smooth customer experience.
20,000+ brands and organizations of different sizes rely on Sprout Social for their social media marketing needs. It has helped them to understand their target audience and build a better strategy with cross-network social publishing.
Sprout Social makes it easier to manage the otherwise cumbersome task of social media marketing. It is a scalable platform offering the features of social listening, social publishing, social analytics, and automation to name a few. You can render a personalized experience to your prospects and customers.
The unified inbox enhances the responsiveness of your brand and optimizes social monitoring. It enables you to maintain a calendar for the content to be published.
Socialbakers can be your one-stop solution for all social media marketing needs. With advanced publishing options, you can remarkably enhance your social media strategy. 10,000+ marketers from huge brands like Samsung, Airbus, and Vodafone use this robust platform.
Socialbakers lets you identify your marketing personas and the kind of content they would be looking for. All your social media activities can be effectively managed in a single platform from multiple accounts. You can assess the performance of your organic and paid email campaigns with the help of this tool.
It allows you to keep an eye on all the trends of your audience, competitors, and the marketplace, based on which you can regularly optimize your strategy.
Tagboard is a unique platform through which you can curate social content and create real-time stories from a single dashboard.
Brands who want to take their virtual event to another level can surely reap the benefits of this tool. It offers a suite of convenient tools that can help you design interesting stories. You can drive cross-channel engagement on broadcast, livestreams, web & mobile, and venue screens.
With Tagboard, it is possible to discover social media content from the authentic sources in real-time. It allows you to display rich media like images and videos in addition to the social content.
Followerwonk helps you to get a deep insight into Twitter analytics. According to these figures, you can refine your social media strategy for maximum growth.
Based on the plan you choose, you get access to different features. The free version allows you to view social authority rankings, see your followers and their locations, and know their active status. The Target version ($29/month) allows you to compare follows and followers, view the follower losses and gains, maximize times to tweet, see the engagement of your tweets, and follow or unfollow from the App itself. (in addition to the features of the free plan).
The Multitask version ($79/month) gives you loads of access and analyze accounts with up to 1 million followers and also sort 200,000 followers. If you need more access, you can contact them and get a quote.
Be it planning, collaboration, engagement or analytics, Sendible can facilitate the management and amplification of multiple brands on social media.
It improves the communication with your target audience and provides detailed reports on most engaging content, best time to post on every network, and website traffic earned through social channels. Sendible supports diverse platforms like Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google My Business, YouTube, and Pinterest. Blogging platforms like WordPress, Blogspot, Tumblr, and Medium can also be integrated in this tool.
It lets you organize your posts from the calendar view and optimize the images right from the Sendible interface. You can preview your post and make necessary changes, if needed. It is the perfect choice for agencies managing the social media for clients.
When it comes to effective social media marketing, one of the most important things to do is respond to people talking about you on social media.
Brand24 is a tool that gives you instant access to mentions across social media, news, blogs, videos, forums, reviews, etc. You have access to Mentions feed where you can get to know what people are talking about your brand and respond in real time. Brand24 allows you to detect abrupt changes in the discussion volume so that you can keep a close eye on your company image.
You can customize the alerts according to your preferences. For example, you can receive an email or in-app notifications when someone mentions your company in a negative light on blogs with 300,000+ visits each month. All the data can be made into comprehensive PDF reports, .xls files, and infographics.
Quuu is a content curation tool that helps you cut through the noise with engaging and consistent posts. It will let you send relevant posts to share with your social media audience.
You can integrate Quuu with the scheduling tools of your choice, namely Buffer, Hootsuite, Socialbee, or HubSpot. It allows you to choose from more than 500 categories and get ideas on relevant topics.
With Quuu, you can select the number of suggestions you would want to send to your social profiles via Buffer or HubSpot account. You can either manually check the suggestions from the Quuu dashboard or get it done automatically by the tool.
If social media marketing leaves you overwhelmed, MeetEdgar is the perfect tool for you. While MeetEdgar takes care of your social media strategy, you can work towards your business growth.
You can upload your content manually with the help of bulk import or set-up an RSS feed to import your blogs or articles automatically. It allows you to set a schedule that lets the tool know what to post and when. Edgar can write your posts or find quote-worthy stuff from articles or blogs.
If you are reading a relevant article that can be published on social media, the tool comes with a browser extension that can create up to 5 pre-written posts to be scheduled on social media.
MavSocial is a top-rated social management tool with the help of which you can easily automate your social media management. You can keep track of keywords and terms so that you can figure out engaging topics.
You can collaborate with your team and customize account permissions, allocate tasks, set the roles and responsibilities, and manage approvals across the brands and accounts. There are built-in stock image libraries, smart search capabilities, and powerful editing tools so that you can manage the social media content properly. Real-time data is available for social media analytics.
You can manage your digital assets quite conveniently with the help of AI image recognition technology.
Whether you are a brand, an agency, or media outlet, Cool Tabs can be an ideal social media tool for you. It helps you to enhance your campaigns, generate leads, as well as monitor your brand.
With the social listening and brand monitoring feature, you can learn what your customers and users are saying about your brand on the Internet. You can create interactive content campaigns to build a larger audience. Even if you are a non-technical professional, you will be able to use Cool Tabs without any hiccup.
It offers you a centralized system to store, view, and manage campaign and brand data.
Tweepi allows you to get more Twitter followers and build your brand visibility on that platform. More than 1,750,000 professionals use Tweepi for their Twitter strategy and increase their productivity.
You can find users by their full name, interest, company name, location, and any other relevant criteria. If you find any undesirable users following you, Tweepi gives you the power to unfollow them and maintain a healthy follower list. Its latest version, by the code name of Sigma bears Artificial Intelligence.
Curate visual content from diverse sources and schedule tailormade posts with the help of Everypost. It gives you more control over your social media channels.
You can share multimedia content across Facebook, Twitter, and LinkedIn, thereby increasing your traffic and bringing better business growth. Be it content curation, customizing posts, collaborating with your team, scheduling and publishing your content, or analyzing your social media campaign performance, EveryPost can be your one-stop solution.
You can avail a free trial for 14 days and then make up your mind to buy their paid versions as per your needs.
Social media is an effective marketing tactic, and it doesn’t have to bust the budget. But to get the most from social media, it’s important to have tools that help:
The importance of creating good visuals in social media marketing needs absolutely no introduction. Canva is a wonderful tool that makes the integration of design in social media strategy almost effortless for someone who’s not even remotely knowledgeable in design software like Photoshop, Illustrator etc. It’s the perfect fix for those marketers who are on a lean budget or have a smaller team size to execute.
In a matter of minutes, Canva can help to create professional looking creatives for blogs, social media, email templates, presentations or just about anything.
It comes with a library bundled with tons of inbuilt templates, image and illustration assets, fonts and styling. You can use them to create almost any type of design, including those with your custom dimensions. The interface is extremely intuitive, with drag and drop elements. You can adjust settings to play around with different colors, fonts, image filters, and opacity.
Pricing: Canva has 3 types of plans to choose from – Lifetime free, Canva for Work at $12.95 per member per month and a Canva Enterprise plan whose price is available on request.
The Free plan is honestly quite good. However, if you opt for yearly plans, you can save with a discount. Both the paid plans have a 30-day free trial period.
For those running NGOs or non-profits, there are free subscriptions available too. For students and teachers, there are special discounts available based on eligibility.
Hootsuite is one of the most widely used social media tools worldwide and it has earned the trust of the biggest companies. It helps to plug in tremendous efficiency into the workflow of a social media manager by helping to manage multiple social media networks, connect with customers and focus on brand building all from a single interface.
While it is bundled with the standard features of scheduling, monitoring analytics and collaborating with teams, it also has some additional features. For instance, it can help you connect with over 35 social networks from its platform. It also comes with brand-monitoring functionality, which allows tracking what others are saying about your brand.
It is ideal for you if you’re at a stable place in your business, and looking for an investment that can help you save time, costs and focus on driving results over social media the long term.
Pricing: Hootsuite comes with 3 plans – Professional costing INR 1260/month, Team costing INR 6600/month and an Enterprise Plan which has custom solutions and price available on request.
The best part is all the three plans come with a 60 daylong free trial, with a no risk proposition to cancel anytime.
In terms of catering to the visual aspect of social media marketing, Adobe Spark is another tool that is a complete must have in your arsenal. It comes with three options – Graphics, Web Pages and Videos and all are suitable to be used by those without any prior design expertise or knowledge.
The Spark Post and Spark Video functionalities are particularly great for social media to effortlessly design stunning creative elements and earn lots of engagements. Inbuilt features of the tool include beautiful typography, iconic imagery, and professional themes to choose from. It also comes with a mobile apps version that can help you design on the go too.
Pricing: It comes with a free and a paid plan. The paid plan charges are INR 676 per month if you pay monthly or INR 8112 if you pay at once annually.
Website: Adobe Spark
Buffer is another great social media marketing tool and is quite well regarded among brands, businesses, agencies and individuals.
It is very intuitive, easy to use and simplifies the management of the social media handles by providing a unified posting interface. It’s excellent for scheduling a large number of posts, getting insights into their performance and allowing different team members to collaboratively work with predefined authority levels.
It caters to the 5 most popular social media channels – Facebook, Twitter, LinkedIn, Pinterest and Instagram. Earlier direct posting to Instagram through Buffer was not possible, but they have now upgraded to include it.
Pricing: The best part about Buffer is that it comes with a variety of plans to suit all kinds of budgets and needs. They have Starter and Advanced Plans.
The Starter Plans include a Free version and a Pro Version costing $15 per month. The Advanced Plans are of 3 types – Premium costing $65 per month, Small Business costing $99 per month and Medium Business costing $199 per month. While the Pro plan has a 7-day free trial, each of the other 3 paid plans have the option of 14-day free trials.
IFTTT (If This Then That) is one of the most remarkable apps that you can use to automate and simplify your workflow in multiple areas of your work including social media management.
It works on the principle of setting conditional statements, and having them execute themselves based on the triggers and resulting actions you choose. As per IFTTT’s nomenclature, the apps that you use everyday are called ‘services’. For instance – Facebook, Dropbox, Twitter are examples of services. Each service has useful ‘applets’ (conditional statements) that you can turn on and leverage to automate your work.
For instance, each time you’re publishing a post on your WordPress blog, you can automate its posting on your Facebook Page. You can choose WordPress as a ‘service’, set the trigger as when you upload a ‘New Post’. For this particular trigger, you could assign the action of ‘Creating a Link Post on Facebook’ and save this as an ‘applet’. Once you do this, the applet will post your blog on Facebook automatically each time you upload a new one. Amazing, isn’t it?
Pricing: Not all good things come with a price tag and IFTTT is one of them. As of now, it is completely free of cost.
Buzzsumo is an excellent tool if you’re looking at a data driven approach to competitor analysis and wish to dominate social media with the best performing content.
Even though it makes sense for all to use it, investment in it is ideal for professionals and organizations that are investing heavily in content creation and are looking for an actionable roadmap to content curation and creation.
Its features are built to help one identify the most shared content on the web, figure out who the key influencers for a particular domain or keyword are,
monitor the brand and keep a close check on competition. In a nutshell, it is the best of the lot to build a solid content plan that drives results.
Pricing: It doesn’t have any free plan. It has 4 types of paid plans – Pro costing $79, Plus costing $139, Large costing $239 and Enterprise costing $499 on a monthly basis. If you opt for yearly plans, you can benefit with a 20 percent discount. All its plans come with a 7-day free trial, without any credit card information needed.
If you are managing the social media handles for a mid sized agency or an enterprise level company, CoSchedule can turn out to be a very helpful tool for you. It includes several products, out of which Social Organizer is the relevant one for social media.
Basically, CoSchedule helps to organize and streamline all your social media activities, right from publishing to measurement in a single window. Its interface is like an easy to read calendar that helps you plan ahead with great ease in a collaborative fashion with your team. It acts as a post planner cum scheduler (even rescheduler!). You can create predefined templates to reduce repetitive work and of course measure the results.
A feature that I particularly love about it is the ReQueue, which fills out the gaps in your social schedule by intelligently re-sharing your evergreen content at the times that work best with your audience.
Pricing: CoSchedule comes in 3 plans, and is bundled with its different products. The prices increase with the number of products and level of functionality included. All three plans include the Social Organizer product.
The basic Growth plan starts at $80 per month, Professional at $400 per month and Enterprise at $1400 per month when billed annually. You can increase the number of user accounts in each by paying some nominal additional charges.
All plans come with a no obligation, 14 day free trial and you don’t need your credit card to sign up for it.
As the name suggests, Tweet Deck is a tool specifically designed for Twitter.
It acts like a personal browser for staying in touch with the world of Twitter. You can create your own custom experience by organizing and building collections, keeping track of activities, creating searches to track topics and filter results.
You can also use Tweet Deck to manage multiple twitter accounts in terms of tweeting, scheduling tweets and monitoring their content.
It’s helpful if Twitter is a predominant aspect of your social strategy or your business or online venture caters extensively to audience found on Twitter.
Pricing: Free of cost.
If Facebook and Twitter are the social media channels where you spend most of your time and money on, Post Planner is one of the tools that you can consider to simplify your workflow.
It is quite user friendly and is specifically designed for smart social media management. It is known for its ability to help its users earn more engagement, clicks and sales.
You can use Post Planner to curate profitable content ideas, plan out the optimal time for posting and schedule content in bulk. If you feel that restriction to only Facebook and Twitter is a limitation, you’ll be happy to know that they are soon going to extend to other social channels as well.
Pricing: Post Planner has the most flexible pricing plans and has suitable packages for requirements of all scale. If you’re a professional or a small business, using it could turn out to be very economical for you.
Small business plans start as low as $3 per month, and also include plans for $11 per month and $24 per month, increasing with the number of accounts and posts you want to upload and plan through it. Enterprise Level plans begin at $59 per month and go up to $299 per month
For all plans, there is 20 percent discount on annual billing as compared to monthly billing. They don’t have any free trial period on their paid plans, but they do offer a lifetime free Pro App, which you can check out in their FAQ section.
Sprout Social has a very scientific and well-rounded approach to social media management. The tool is designed to empower social media marketers to form real connections with audiences who love their brand, and is suitable for individuals and companies of different sizes.
Sprout Social basically covers the 5 most popular platforms – Facebook, Twitter, LinkedIn, Instagram and Pinterest. It allows a collaborative approach towards content curation, planning and publishing.
The tool helps to accurately monitor and measure engagements and also whips out reports revealing intelligent insights. Its automated reports are truly wonderfully made and most users of the tool tend to send it out to their clients directly at the end of the month without needing to make any edits to it at all.
A striking feature is that it has some really powerful integrations that can help you reduce your overheads, and optimize your investment with advanced tools.
Pricing: Sprout Social has 3 plans to choose from. The Standard plan starts at $99 per user per month, Professional at $149 per user per month and Advanced at $249 per user per month.
You have the option to stay in the same plan, and purchase additional profiles at the cost of $25 per profile. All plans come with a 30-day free trial, with no need of sharing credit card details before purchase.
Crowdfire markets itself as the only social media tool you’ll ever need, and it’s genuinely true to its word. It provides a single window solution to automate curation of content ideas and find relevant image recommendations as well.
By using it, you can simply focus on executing your strategy, and rely on the tool for tasks like scheduling the created content in bulk at optimized times.
Its capabilities can automatically customize your content for you and tailor it to present suggestions that adhere to the technicalities and best practices of the different platforms. You can also share articles that you like seamlessly through its chrome extension. In addition, tracking and monitoring of results through analytics is also inbuilt and quite intelligent in the platform.
Pricing: In spite of being so comprehensive in it terms offerings, it has 4 plans that make it suitable for all types of needs and budgets. It has a Free plan, Plus plan costing $9.99 per month, Premium plan costing $49.99 per month and VIP plan costing $99.99 per month. If you bill annually, you can benefit with some cost savings.
Talkwalker is trusted by brands and agencies worldwide as a social listening, analytics and an influencer marketing tool. As against the usual software solutions that help in curating content and scheduling posts, Talkwalker is different in the sense that its focus is more towards closely tracking all social channels in real time, and netting out the real impact of brand building exercises.
You can use it gain a better sense into the conversations that matter, analyze results and dig deeper into insights with image and text analytics. You can also create automated reports in a few clicks to send out to clients. It’s a wonderful tool that provides functionality beyond basic social media scheduling activities.
Pricing: It comes with three plans, starting with the basic that costs $9600 annually. The Corporate and the Advanced plans offer more features, and their price is available on request. They don’t have any free trial period, but they do offer a free demo to help you get a feel of the product and make an informed choice.
Falcon.io is a comprehensive social media management suite built for medium to enterprise level companies. It offers a wide band of services, from content publishing and advertising to social engagement management and listening. It also helps to measure results and gain deeper insights into the target audience.
One striking feature is that it allows you to merge your social data with your CRM for a unique 360-degree customer view.
In addition to all the features, it also provides real time chat support and advisory services to empower its users to unleash the full potential of what it can offer. Platforms covered by Falcon.io as of now include Facebook, Twitter, LinkedIn, Instagram, Whatsapp and YouTube.
Pricing: Falcon.io offers three types of pricing plans – Starter, Pro and Premium. The prices are only available on request. They don’t offer any free trials, but provide a no-obligation free demo to help users make an informed choice.
Lithium is a wonderful tool for brands that can benefit with assistance to manage high volumes of customer interactions on social media.
Primarily, it performs all the functions of a comprehensive social media suite by helping in collaboratively managing content discovery; calendar planning, content scheduling and monitoring.
Additionally, it also has capabilities with which you can filter out of all kinds of inbound communication and route it to the most relevant team member to handle. The tool allows tagging the requisite individuals who are authorized to take action, and assign 6 level priorities to posts, in order to ensure timely response to them. With Lithium, you can also integrate your social media handles with listening tools, advertising options and your CRM.
If your business area particularly requires you to be active on social media for support services, it’s one of the best tools you can bank on.
Pricing: Lithium doesn’t reveal its pricing chart on its website. They have different kinds of products and package combinations. Depending on your goals and requirements, you can request for the relevant trial and get the price quote from them directly.
Zoho Social is quite a comprehensive social media management tool. It’s useful for both business and agencies to manage multiple social channels, schedule posts and work in collaborative format from a unified dashboard. It helps in publishing, sharing, monitoring, and report creation.
A feature I like about it specifically is the single window view of all messages in the Brand Inbox. It allows you to turn the messages into conversations, filter them by the social network they’re coming from. You can respond to all messages quickly and earn the repute of providing great customer service through social media. Another advantage in my view is the integration possibilities of Zoho Social with Facebook Lead Ads and Zoho CRM.
Pricing: Zoho has plans for Individuals & Small Businesses and Agency clients. For the former group, charges start at INR 600 per month and go up to INR 1500 per month. As for Agency Plans, costing begins at INR 12000 per month and goes up to INR 18000 per month.
They have fixed price add-ons available for each plan, making the choices to upgrade very flexible. Much like the other tools in the industry, you can also benefit with savings if you opt for annual plans over the monthly plans. Zoho also offers a 15-day free trial. You don’t need to enter any credit card details to sign up for that trial.
If you have been using social media tools for a while, you might have felt the lack of a reliable tool-based option to plug inefficiency into your efforts on Pinterest and Instagram.
Tailwind closes that gap, with its end-to-end solution for winning on these two platforms. It offers a smart mechanism to schedule posts and collaborate with team members in the process. Some striking features include the smart hashtag recommendations for Instagram, republishing feature for well performing pins on Pinterest, and provision of data driven brand insights. If at all you’re worried about reliability, it is completely secure as it has direct partnerships and API integrations with both the platforms.
Pricing: Tailwind has an economical Plus Plan for individuals & small agencies costing $9.99 per month and is billed annually. It also has really extensive; feature rich plans for large brands and agencies, with the Professional Plan starting at $799.99 per month, billed annually.
It also has an Enterprise Plan, whose price is available on request. Tailwind also offers custom plans if your requirements fall in between the two categories, and you can discuss the same with them via email.
All plans come with the option of a free trial or a demo. There is no time limit for this trial. It includes posting of up to 100 pins on Pinterest and 30 posts on Instagram for free.
Agora Pulse is a very popular social media management tool relevant for all kinds of users and their requirements. It supports seamless collaboration between different team members and simplifies the multilayered aspects of the workflow, right from publishing to engaging to social listening and reporting on the 5 most common social platforms – Facebook, Twitter, LinkedIn, Instagram and YouTube. In the class of similar tools, it is one of the most well priced ones for the features it offers, and that is one of the key reasons behind its greater popularity.
Pricing: Agora Pulse has plans for all kinds of users, right from solopreneurs to large enterprises. The basic Small Plan starts at $39 per month, Medium Plan at $79 per month, Large Plan at $159 per month, Enterprise Plan at $239 per month. You can avail a discount if you opt for annual subscription and there is a 28-day free trial that is available to help you decide.
Sendible is a comprehensive social media suite meant for all kinds of users. It supports all major social platforms, blogging platforms and also has a lot of useful integrations such as Canva, Analytics, Dropbox, Slack to mention a few.
As for its capabilities, it has an inbuilt mechanism to perform all tasks that are integral to creating and executing a powerful social media strategy. It comes with a very powerful dashboard that helps to seamlessly manage social media activities – publishing, measurement, reporting and listening.
In addition, it has some unique features. The tool prompts you on the notifications that genuinely deserve your attention, and also gives you an overview of which team members took action and who are yet to in order to ensure accountability. Its report feature has a lot of inbuilt templates and as many as 250 charts to choose from. You can generate stunning social media reports to send your clients in a matter of a few minutes.
Sendible’s social listening schools are also quite advanced. It can monitor and segment comments as positive negative or neutral for you to respond proactively to ones that need most attention. In short, it really saves time and can help you gravitate towards real results.
Pricing: Sendible has flexible pricing, depending on needs and requirements of solopreneurs, small businesses, growing agencies and large teams. The respective charges are $29, $99, $199 and $299 per month.
All its plans offer 30-day free trial and savings of 15 percent on annual billing. There is additional 15 percent discount for charities and non-profits, which goes up to 25 percent if they opt for annual billing.
Social Bakers is primarily meant for users operating as a part of a large team (both in house and agency partners), having big budgets to spend on social media. The tool works with a data backed approach and each of its features provide highly accurate insights into the different aspects of social media management.
Social Bakers helps you understand your audience, analyze your existing content and optimize in the right direction. Interestingly, in the higher priced plans it can even retrieve your historical data up to 10 years and reveal intelligent insights!
Social Bakers also provides AI backed recommendations on the posts you should promote, what time you should publish them, and what will be the right audience segments to target. With it, you can manage all your social media publishing across multiple profiles from one single collaborative calendar. You can also use it for influencer management with automation.
Pricing: Social Bakers has 4 plans on offer – Essential, Smart, Scale and Integrated 360. The most basic one is the Essential and it cost comes down to INR 13,300 per month when billed annually. Charges are slightly higher if you pay monthly. The suite offers a personalized free trial as well.
If you believe in the importance of social proof, and you wish to leverage that in your social media strategy, Tagboard is the tool that you can help you integrate it into your social media plan and get results.
It basically helps you quickly discover and pull out user generated content across all social platforms in real time, feature it across your multiple networks and also broadcast it live. It’s quite popular for the marketing events, sports brands, and among media publishers and big agencies.
Pricing: Tagboard offers three different pricing plans – Base, Premium and Custom under two of its categories Live Social Displays and Web & Digital. The pricing for all the three plans in each of the categories is not displayed on their website and is available on request only. It also has several add on features, which you may opt for, depending on your requirements.
If your focus lies in reaching out to and engaging with audiences on Facebook, Twitter and LinkedIn, and you’re looking for a power packed tool that allows immense flexibility in terms of the options you want to opt for, DrumUp is possibly your best fit.
It is a very powerful tool that plugs in tremendous efficiency into content curation and scheduling. It also shares detailed insights into post performance along with providing good hashtag recommendations. In addition, DrumUp also has a chrome extension to schedule and discover content and iPhone and Android apps that allow social media posting on the go.
Pricing: For Social Media Management & Content Curation, DrumUp offers 4 types of plans. They are – the Starter at $15 per month, the Pro at $39 per month, the Small Business plan at $79 per month and the Agency plan at $159 per month. All plans are available for annual billing only.
If you’re looking for a social media tool that reduces your workload with regards to Facebook, Twitter and LinkedIn to a significant extent, Likeable Hub is apt.
The tool doubles up as a social media content planner and publishing executor. Basically, it gives you access to a lot of meaningful and relevant content ideas, saving the time and effort you need to invest in content curation and brainstorming. All you need to do is point and click, and you’re sorted.
In addition to helping with the basic tasks of scheduling, it has the advertisement features integrated so that you can plan out your paid promotions from the same interface. Likeable Hub also presents analytical insights from your post performance measurement.
In case you need any help or support, they have a dedicated team that responds to your queries via email, call. You can also reach out to their experts for consultation and coaching to improve your strategies and step up your game.
Pricing: They come with three pricing plans. The costs increase on the basis of the features, customer service availability and strategy consultation hours included. Expert plan starts at $299 per month, Pro at $599 per month. The price for their most extensive plan Concierge is available on request.
The approach needed for successful B2B marketing is slightly different from B2C marketing. If your enterprise or marketing agency leverages social media channels to drive results for the B2B segment, Oktopost is a tool you can seriously consider as it is designed to serve your cause.
With its power packed features, it can help you establish a personalized customer experience on social media for your B2B campaigns, and collaborate seamlessly with your diversified social media team.
Along with helping in simplifying social publishing by means of facilitating planning of your editorial calendar and smart scheduling, Oktopost performs advanced social analytics functions.
It can help you get a very clear picture about your audience, engagement levels and how well your lead ads are performing. You can know which ads are actually leading to conversions and to what extent. Its analytics capabilities can also reveal deep performance metrics and help in building a data driven employee advocacy programs.
Finally, the inbuilt technology also allows you to port and integrate the data from your social handles across your enterprises’ automation tools, CRM and BI platforms.
In short, it provides seamless mechanism to connect social media with your other B2B goals and work smartly and efficiently.
Pricing: Oktopost does not disclose the pricing on the website. You need to reach out directly for a quote.
MavSocial is another meaningful comprehensive social media management suite that is suitable for everyone including individuals and small companies on a budget. It’s very intuitive, easy to use and is quite comprehensive in features.
It allows publishing, engagement, content curation, report generation, social listening and team collaboration. The tool is compatible with a wide range of social platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube and Tumblr. MavSocial comes with both desktop version and mobile apps to help you flexibly streamline your workflow.
Pricing: MavSocial comes with four different plans that you can choose from, depending on your needs. Their Advanced plan starts at $19 per month, Pro plan at $78 per month, Business plan at $199 per month and Enterprise plan at $499 per month.
If you pay on an annual basis, you can get a 15-20 percent discount, 2 months free subscription and one-on-one training. All the plans come with a 14-days free trial period and no credit card information is required.
The last tool in this list is Sprinklr, and it is in no way the least. It is trusted by 50 percent of the Fortune 50 companies and is well recognized and endorsed by significant authorities like Forrester, DMN, Forbes etc.
If you’re managing social media handles for a large enterprise, this tool can be a very safe bet for you to consider. It’s very powerful and comprehensive in nature and covers as many as 25 social channels and 10 messaging channels.
The beauty of Sprinklr is that it basically consolidates tools from all these individual channels in one single interface and provides a simple, yet highly sophisticated mechanism to publish, engage, listen and generate performance reports. Must try if you’re operating social media at a big scale.
Pricing: Sprinklr does not mention its pricing on the website and is available on request only.
The internet bandwidth has increased. People are connected to the internet with better devices. When the internet just started, written text was the only way to communicate.
When YouTube started, most of the internet users did not have enough bandwidth to stream online videos. That has changed. Video marketing has become an important channel in digital marketing which cannot be ignored anymore. The following Video Marketing Tools will help you scale your video marketing strategy.
Filmora has several powerful editing tools that can help you create awesome videos. It is suitable for individuals as well as businesses who wish to try video marketing and get more online visibility.
If you are a business, you should buy their Business plan so that you can use it for commercial purposes. It will give you access to Filmstocks Standard Library and multiple user accounts. However, if you are using it for personal use without any commercial benefits, individual plan would work the best for you.
The online animation software Vyond can be used to create professional animated videos for marketing, training, and eLearning. They have a library of templates, sounds, and props to create engaging videos that can bring high conversion rates for your marketing team.
It is a flexible platform that can help you in incorporating video in your campaigns. Use Vyond and your video will be ready in minutes. Harness the power of Vyond to elevate your communications in an easy, accessible, and affordable manner.
Apart from videos, Powtoon also helps you to create awesome presentations. It is the perfect platform for tutors, individuals, and business owners alike. Powtoon has a number of drag and drop templates that can create a professional looking video for you.
This tool is not only a cheap way of creating presentations and videos, but it also makes the work fun and easy. One of the most remarkable features of this app is that you can export the video straight to YouTube without any hassle.
Video marketing is already an important trend in the online world. It allows you to create beautiful videos that will grab the attention of your target audience. It is an award-winning online video maker that can create stand-out video ads, social media videos, product videos, explainer videos for you.
You can customize over 2500 top performing video templates or even create one of your own. Select from more than 15M premium HD videos and photos from Shutterstock, Getty Images, and other partners. Besides the awesome product, they have a great customer support that is always there to address your concerns.
Videolean allows you to create appealing videos for your blogs, newsletters, SEO, social networks, or presentations. You can either choose from the wide range of templates designed for startups, crowdfunding, restaurants, etc. or request one designed with your branding. You can them customize it for text, images, and music of your choice. Once you are done, it will prepare a low-resolution video preview in less than 3 minutes and acquire it in HD version for YouTube.
Make your own whiteboard video quickly and affordably with Videoscribe. Here’s how it works. Just select the images, type text, and add music or voiceover. Sit back and relax as Videoscribe takes care of the remaining steps. It is already being used by big brands like BBC, World Bank Group, NYC Department of Education, and The University of British Columbia.
You will get an easy-to-use drag-and-drop feature, instant access to a library of thousands of customizable images and music, and support from a professional team who are always ready to listen and help you out. If you are looking for a versatile video maker, your search ends here.
Vidyard is the fastest tool for creating and sharing videos. If you want to create a video for marketing purposes, this tool allows you to add interactive CTAs and personalize it according to the target audience. You can also record and send videos in just a few clicks to get more conversions.
In addition to video creation, the tool also offers revenue generation opportunities through their partner program and referral program.
Magisto has a smart video editor that can let you make outstanding social videos within few minutes. It has millions of new high-quality video and image options that can perfectly suit your social media and marketing needs.
If you want to create brand awareness, build stronger relationships, and increase sales, Magisto is the perfect tool for you. Let your video storytelling be as effective as a blog post with Magisto. It will make video creation as easy as PowerPoint. The power of these business videos will be at par with a personal meeting and as scalable as digital marketing.
Our last section looks at visual content marketing tools. Visual content gets more views and shares, so it’s an essential part of any content marketing strategy. Here are some useful tools to help with this type of content marketing.
Instagram’s video app Boomerang helps you create short stop motion videos with a single button press. Then you can share this super-engaging and popular content format via the Instagram app.
Here on the OptinMonster team, we use CloudApp for creating screenshots, and we love it! It makes it really easy to do screen recordings, and create animated GIFs. And it includes sharing and storage, too.
If you want a standalone GIF creation tool, try Ezgif. All you need to do to get started is to upload a couple of images. Then you can change image order, resize your GIF, and even experiment with animation settings.
If you want to make the most of memes in marketing, then it doesn’t get much simpler than using Imgflip Meme Generator. Find the image you want by searching the site, add your own text, then share your meme. It only takes a couple of minutes.
Want to get more returns from visual content marketing? Create engaging infographics. Piktochart can help you to do that with templates, charts, maps, and one-click color schemes to make them visually stunning. Get more visual content creation tools in this roundup.